Sales leadership
Heads of Sales, Sales Directors and Commercial Directors who can set strategy, lead a team and grow revenue across retail, wholesale and foodservice.
Julie Bell, Founder & CEO of Bell Recruitment, has been delivering the best FMCG talent and Executive Search solutions for over 25 years, connecting leading food, beverage, and consumer goods brands with exceptional commercial talent across Northern Ireland, Ireland, and the UK.


















Bell Recruitment was launched in 1999 by Founder and CEO Julie Bell, with a clear vision: to be the best FMCG Recruiter by combining her FMCG industry knowledge with a personal, people-first approach.
Now with over 25 years’ experience, the business has grown steadily, built on long-standing relationships with both clients and candidates, and a reputation for quality, integrity, and results.
Before founding the business, Julie spent a decade working within FMCG for brands including Pepsi, 7UP, Ballygowan water and Budweiser, across promotional activity, merchandising, and sales roles – experience that continues to shape the way Bell Recruitment works with clients today.
Julie is also active beyond the business, holding several notable roles:
At Bell Recruitment, people are at the heart of everything we do.
Whether a hire works depends on the customers they’ll sell to, the territory they’ll cover and the targets they’ll be measured on. We take the time to understand all three. These are the roles we recruit:
Heads of Sales, Sales Directors and Commercial Directors who can set strategy, lead a team and grow revenue across retail, wholesale and foodservice.
Account managers and controllers who manage the major multiples, symbol groups and wholesalers, and who can negotiate range, promotions and margin with buyers.
Sales executives, territory managers and business development managers who are out on the road, opening new accounts and growing existing accounts in independent retail and convenience channels.
Specialists who sell into hotels, restaurants, contract caterers, distributors and trade channels, and who understand how those customers buy.
Marketing Directors, Brand managers, marketing managers and category specialists who turn customer and shopper insight into products, campaigns and plans that sell.
Heads of procurement, supply chain managers, planners and commercial analysts who keep costs under control, stock moving and customers supplied.
Sales support executives, sales administrators and customer service teams who keep orders, pricing and promotions accurate, so the sales team can sell.
Don’t see your role here? If it sits within food, drink or FMCG, we can almost certainly help. Talk to us about your vacancy →
We help FMCG businesses identify, attract and appoint the talent who will shape their future.
Specialising in executive search and recruitment across the Fast-Moving Consumer Goods (FMCG) sector, we partner with organisations throughout Northern Ireland, Ireland and the UK to secure exceptional talent.
Combining unparalleled sector knowledge, extensive executive networks, strategic market mapping and advanced talent assessment, we identify outstanding individuals who can drive business performance, lead transformation and deliver lasting impact.
From critical leadership appointments to long-term talent strategy, we connect businesses with the people who make the difference.
Strategic, research-led executive search to identify and secure exceptional senior leaders and C-suite talent within the FMCG and consumer goods sectors.
End-to-end recruitment solutions designed to identify, assess and appoint high-calibre professionals who align with your business objectives, culture and long-term ambitions.
Actionable intelligence on talent availability, leadership markets, competitor activity, remuneration trends and organisational structures to support informed hiring and business decisions.
Rigorous candidate screening, structured interviews and behavioural assessment to evaluate leadership capability, cultural alignment and suitability for the role.
Online psychometric assessments that provide deeper insight into candidates’ behavioural preferences, cognitive abilities and leadership potential, supporting evidence-based selection decisions.
Proactive talent pipeline development to identify, engage and nurture high-potential candidates ahead of future recruitment needs, strengthening succession planning and reducing time to hire.
Targeted talent sourcing and comprehensive market mapping to uncover exceptional candidates, including high-performing individuals who may not be actively seeking new opportunities.
For senior, business-critical and confidential appointments
When you’re appointing a Managing Director, Head of Sales, Operations Director or another leader whose decisions will define your next chapter, the best person is rarely browsing job boards. They’re usually doing well where they are and not actively looking.
Executive Search is a retained, research-led service built to find and engage those people.
We spend time with you and your leadership team to understand the role, the business strategy behind it, and the culture the right person must fit.
We identify the organisations, competitors and adjacent sectors where suitable leaders are working now, across Northern Ireland, the Republic of Ireland and beyond.
We contact potential candidates personally and in confidence, and present your opportunity in a way that gets serious consideration.
Candidates are interviewed in depth against the brief, with their track record, motivations and fit tested well before they meet you.
You receive a small number of well-qualified candidates with detailed written reports.
We manage interviews, references, offer negotiation and resignation, and stay in touch through onboarding.
For professional, management and operational roles you need filled well and quickly
Our Recruitment service gives you fast access to good candidates, with the screening and judgement that save your team time.
We take the time to understand the role, the team and what good looks like, and can help write the job description if you need one.
We draw on our established network, our candidate database and targeted advertising to reach the right people.
Every candidate is interviewed and assessed before you see them, so you only meet people worth your time.
We can provide structured interview questions and coordinate the process from start to finish.
We handle feedback, offers and start dates, and keep in touch once your new hire is in place.

“Bell Recruitment are my go-to company when it comes to recruitment for commercial roles in our business.”

“Bell Recruitment have been working with our company for over 20 years, they are a professional organisation.”

“We have used Bell Recruitment as our recruitment partner for many years, and they have always provided us with excellent candidates for a range of commercial and operational roles.”
FMCG executive search in Northern Ireland, covering sales, key account, brand and commercial roles.
Within 24 hours of receiving your job description.
It depends on the vacancy. Some employers require it and others consider transferable sales experience.

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